SEO / Search Engine Optimization is a step by step process of improving visibility of website in Search Engine to increase the traffic of website.
Search engine optimization is divided into two parts,

• On page optimization
• Off page optimization

On-page optimization consists

• Keyword, Key phrase Identification
• Meta Tag Creation (Title Tag, Description, Keyword)
• Alt Tag Optimization
• Google / Yahoo Site Map Creation
• HTML Site Map Creation
• H1, H2,Bold Tag
• HTML Coding Validation and correction
• W3C Validation
• Robot.txt
• Doorway SEO Pages
• URL Rewriting – if required
• Additional Navigation Bar – if required
• Canonical Tag implementation
• Internal Linking
• Broken Links, Browser Compatibility, Hidden Text Analysis
• Custom Error Report Creation
• Image Optimization
• Webmaster Tool
• Analytics Setup
• Content Optimization

Off Page Optimization

• Site Map Submission
• Search Engine Submission
• Regional Search Engine Submission
• Blog Creation
• Blog Updation
• Article Submission
• Directory Submission
• Social Bookmarking
• Classified and Adwords Posting
• Press Releases
• Other Link Building Activities

SEO Activities Report

• Traffic Report :  Fortnightly
• Keyword Ranking Report :  Fortnightly
• Alexa Ranking Report : Fortnightly
• Page Rank Report : Monthly
• Link Popularity Report : Monthly
• Web Analytics Report : Fortnightly
• Usability Study : Quarterly

 

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